B2B Wholesale Matchmaker
ShopKetti & SampleStation
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ShopKetti is a wholesale matchmaker in the pet industry challenging traditional B2B distribution. I joined in 2017 to assist in the growth of their client base through sales, marketing, and business offerings. Since then we’ve grown from 10 clients to 1000+ worldwide.
ROLE
CMO
Creative Direction
Sales
RESPONSIBILITIES
Client Acquisition & Management
Marketing Ideation & Execution
Business Offering & Service Expansion
Campaigns (SM, Email, Tradeshow)
Paid Ad Execution & Management
Streamline Offerings & Messaging
In Jan 2020, SampleStation was launched as an expansion of this service providing in-store product promotion to engaged shoppers.
RESULTS SINCE JAN 2020
100% of brands in the program landed their product on a retailers shelf.
70-80% shopper engagement.
Focused in Manhattan, Brooklyn and Queens. Plans to expand.
